China Daily has an interesting piece on how well Yao’s sports commentating has been received on CCTV during the FIBA Asian Championships.
Qi Xin, chief of the CCTV crew that’s broadcasting the event, credits Yao with a spike in the tournament’s ratings.
“He’s made a big difference,” Qi told the Basketball Pioneer. “He’s definitely attracted eyeballs. Audiences always want to hear him. No matter what he says, it will become a headline.
For more of the reviews Yao is getting for his basketball commentating, click here for the full article.