Below is some video of Yao at an event this week in Shanghai to launch his new wine. In the story we’re told that beyond the 1,200 bottles that are for sale only in the Chinese market for approximately US $280 per bottle, Yao Family Wines will be producing bottles for the U.S. market in 2012 in lower price ranges as well.

The video also explains just how big the Chinese wine market is (125 billion cases per year!), and it’s expected annual growth: 10-15%. Wowza!

This entry was posted on Saturday, December 3rd, 2011 at 3:21 am and is filed under *Interviews with Yao, Business, China, Wine. You can follow any responses to this entry through the RSS 2.0 feed.