Yao Ming Mania! All about Chinese basketball star and NBA All-Star Yao Ming » Blog Archive » Yao and his Sharks go green

Yao and his Sharks go green

August 19th, 2011
by John

As many of you know, Yao Ming owns his old basketball team, the Shanghai MAXXIS Sharks. MAXXIS is a Chinese tire company that is obviously the team’s sponsor.

Earlier this week, Yao and MAXXIS announced the launch of a “Cheer for Earth” initiative to help reduce carbon emissions through fuel efficiency.

August 16, 2011 - Yao Ming appears in a MAXXIS ad to try to cut down on carbon emissions by offering free tire inflations and rotations

August 16, 2011 - Yao Ming appears at a press conference with MAXXIS tire reps to launch an initiative to reduce carbon emissions

Because tire pressure has an impact on fuel efficiency, MAXXIS is offering free tire pressure checks and tire inflation at more than 1,000 stores throughout China in July and August. More than 150,000 customers have taken advantage of the promotion to date, saving an estimated 61,965 tons in carbon emissions.

Who said China doesn’t care about it’s carbon footprint? This MAXXIS initiative may be small in relation to all of the carbon that China emits, but at least it gives you a glimpse within the country that there is acknowledgment more needs to be done.

For more photos from the press conference, click here.

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