A couple of days ago in Beijing, Yao was the recipient of the Classic Icon Figure in Sports Award at the 2009 China Fashion Awards in a star-studded event. It also marked the launch of a broad new integrated multimedia brand called Enjoyoung for the Shanghai Media Group, China’s No. 2 state-run media firm after China Central Television.

Click here for more photos from the event. Click here for a video of Yao accepting the award.

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