Yao’s Olympic marketability shouldn’t take hit from injury
March 11th, 2008by John
This Associated Press came out with this article today saying Yao’s injury isn’t rattling Olympic advertisers since the doctors say he’ll be fine by then. One of the marketing experts even had a positive spin on Yao’s injury when he said:
“I think media scrutiny and fan interest regarding Yao’s recovery will keep the Olympic buzz growing strong.”
