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Yao’s Olympic marketability shouldn’t take hit from injury

March 11th, 2008
by John

This Associated Press came out with this article today saying Yao’s injury isn’t rattling Olympic advertisers since the doctors say he’ll be fine by then. One of the marketing experts even had a positive spin on Yao’s injury when he said:

“I think media scrutiny and fan interest regarding Yao’s recovery will keep the Olympic buzz growing strong.”