Yao Ming and most of the other Rockets did their annual photo-op with some Houston school children for the Read to Achieve program. I think it’s a fine program, and kudos go to the players for participating.

But honestly, I get a little nauseated each year when I see the NBA promoting it out the ying-yang through their commercials. Wouldn’t it be great if these sessions happened without all the video cameras around and having that video pushed through the NBA marketing machine? Still cameras are fine, like the photos you can see here. Thanks to Raymond for the pics.

This entry was posted on Tuesday, October 23rd, 2007 at 10:24 am and is filed under Charity work, NBA preseason. You can follow any responses to this entry through the RSS 2.0 feed.