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<  Yao off the court; Yao's personality  ~  YAO MING - PEPSI COLA FAMILY MEMBERS ???

PostPosted: Sun May 04, 2003 9:27 pm
User avatarPosts: 59329Location: Hong Kong/ChinaJoined: Tue Feb 25, 2003 5:13 am
Hey Guys/Gals, I just read this from Yahoo newsnet:-

http://cn.sports.yahoo.com/030503/193/1lfz8.html

The article mentioned about Yao Ming being selected as the newest family member of Pepsi Cola at an undisclosed $ amount of upto 8 digits. He will be the highest paid family member when compared to current Pepsi Cola family members: Aaron Kwok, Sammi Cheng, F4, Jay Chou etc.

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It was also reported he will do commercials for Pepsi Cola in future together with the other Pepsi OneStar family members !!!


But is this true ????Image

My questions are:-

1. Is this arrangement an international one, or just confined to Asia or the Greater China region ??? I checked from other sources by global searching on the subject matter, and can't find any of such announcement elsewhere. So I seriously doubted about whether the above news is true or not.

2. Or has this to do with Gatorade endorsement Yao Ming already got in US, as Gatorade is a subsidiary of PepsiCo?? Or this is a separate one ??

If this is true, then it will be very interesting to see Yao Ming in future doing commercials together with other family members of Pepsi Cola, including the famous David BeckHam.

Here is a snap shot of Yao Ming drinking a bottle of Pepsi, the picture that was released in the news release from the above weblink.

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PostPosted: Sun May 04, 2003 11:21 pm
Posts: 117Joined: Thu Feb 27, 2003 1:56 pm
Wow Im suprised that they leaked that info out to the press it was not suppose to be officially annoucned until the new season starts, Yao will be shooting some commercials while over in asia.


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PostPosted: Sun May 04, 2003 11:22 pm
Posts: 117Joined: Thu Feb 27, 2003 1:56 pm
Wow Im suprised that they leaked that info out to the press it was not suppose to be officially annoucned until the new season starts, Yao will be shooting some commercials while over in asia.


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PostPosted: Mon May 05, 2003 10:28 pm
User avatarPosts: 59329Location: Hong Kong/ChinaJoined: Tue Feb 25, 2003 5:13 am
oj411 wrote:
Yes the interview was taped last monday at his house in Houston. Depending on how much stuff they edited out its kind of like MTV cribs with Yao doing a interview on the sofa in the living room. Basically the same stuff that he ususally answers.


oj411 wrote:
Wow Im suprised that they leaked that info out to the press it was not suppose to be officially annoucned until the new season starts, Yao will be shooting some commercials while over in asia.


OJ411, WHO ARE YOU ????? Yao Ming himself ??? Member of the Team Yao ??? A close friend or relative of Yao Ming ???? Image

You seemed to be VERY AUTHORATATIVE in your posts that you appear (OR PRETEND ???) to be an insider that knew a lot about Yao Ming movement and activities !!!!

JUST CURIOUS !!!! Not challenging your authority !!!! NO HARSH FEELING !!!!


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PostPosted: Thu May 15, 2003 9:27 pm
User avatarPosts: 59329Location: Hong Kong/ChinaJoined: Tue Feb 25, 2003 5:13 am
Guys/Gals, just read this from the official yaoming.net. It is confirmed as I reported earlier that Yao Ming has officially become one of Pepsi Cola's worldwide spokeperson along the ranks of David Beckham, Spears Brittany, and the other Asian superstars like Aaron Kwok, Sammi Cheng, F4, Jay Chou, Edison Chan etc.

http://china.yaoming.net/23/79/news209287923.shtml

Below is a picture of Yao Ming posed with logos of Pepsi Cola.

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Meanwhile, Yao Ming expressed his displeasure of Coca Cola using his image on their can products without getting his personal permission, and is demanding Coca Cola to withdraw all the products bearing his image and all promotion materials which use his name or images immediately, or he will contemplate suing Coca Cola !!!

Coca Cola has recently released in the China market on their can products images of Yao, Menke Bateer of the San Antonio Spurs and Chinese basketball player Guo Shiqiang wearing Chinese national basketball team shirts, as Coca Cola also announced in the last few days about signing a 3-year sponsorship with China Lanxie to support/sponsor the China National Team (including the men and women, and senior and junior teams).


http://www.ajc.com/sports/content/sport ... 15yao.html

This is becoming the battle of the cola in China. Maybe when representing the China National Team, Yao Ming has to drink Coca Cola, and while in private, he need to switch to drinking Pepsi Cola !!!

HAHAHA !!!!


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PostPosted: Fri May 16, 2003 6:34 am
User avatarPosts: 59329Location: Hong Kong/ChinaJoined: Tue Feb 25, 2003 5:13 am
READ THE OFFICIAL PRESS RELEASE ON YAO MING'S PEPSI COLA DEAL & MORE ON THE BATTLE OF THE COLAS !!!

http://espn.go.com/nba/news/2003/0515/1554507.html

QUOTE


Thursday, May 15

Yao Ming signs international deal with Pepsi

--------------------------------------------------------------------------------
By Darren Rovell
ESPN.com



Houston Rockets center Yao Ming, who signed a domestic deal with PepsiCo's Gatorade in February, signed an international deal to market the beverage Pepsi throughout the world.

The news comes after Yao's announcement Thursday, when he expressed his displeasure at Pepsi's rival, Coca-Cola. Apparently, Yao has seen his image on Coke cans being sold in China.

On the can, Yao is prominently displayed along with smaller images of two other Chinese national players, Menk Bateer and Guo Shigiang, all three wearing their national team jerseys.

A Coke spokesperson told The Associated Press on Thursday that the company has the right to use three or more Chinese men's national team members because of its sponsorship agreement with the organization.

Yao contends that is not the case.

"I have never permitted Coca-Cola to use my image to promote their products," Yao said in a statement faxed to the Xinhua News Agency. "I require Coca-Cola to withdraw all the products bearing my image and all promotion materials which use my name or images immediately."

Yao's presence on Pepsi cans, posters and television commercials will begin in China in the upcoming months. Pepsi also has the option of using Yao for promotion in the United States.

Coca-Cola owns about 44 percent of the U.S. soft drinks market, while Pepsi is second at about 31 percent.

"What most attracted us to Pepsi was their position as a world-class company with vision and dedication, and their desire to position Yao not only as a basketball player, but as a role model and a cultural icon," said Bill Sanders, marketing director of "Team Yao," a contingent that represents the All-Star.

Pepsi, which signed Yao to a multiyear deal, was also a key contributor in Yao's telethon for SARS, which raised nearly $500,000 last week. Pepsi donated cash, as well as autographed jerseys of its athlete endorsers, to a silent auction to raise money for the disease.

Yao is quickly becoming one of the most popular and highest-earning NBA endorsers. The Pepsi deal combined with endorsements of Gatorade, Visa, Apple Computer, Upper Deck, China Unicom and Sorrent are believed to be worth nearly $7 million per year.

Darren Rovell, who covers sports business for ESPN.com, can be reached at darren.rovell@espn3.com.

UNQUOTE



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PostPosted: Mon May 26, 2003 6:42 am
User avatarPosts: 59329Location: Hong Kong/ChinaJoined: Tue Feb 25, 2003 5:13 am
WOOOOOOW !!!! THE BATTLE OF THE COLA HAS STARTED !!!!

Yao Ming has filed a lawsuit in a Shanghai law court accusing the China subsidiary of Coca-Cola of using his image (as follows) without permission, but he's only asking for a compensation of 1 yuan (US12 cents) !!!


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http://www.sanluisobispo.com/mld/sanlui ... 946448.htm

QUOTE

Posted on Mon, May. 26, 2003

Basketball star Yao Ming sues Coca-Cola in China over picture on bottles

AUDRA ANG
Associated Press


BEIJING - Houston Rockets center Yao Ming has filed a lawsuit accusing Coca-Cola of using his image without permission, but he's only asking for 1 yuan (US12 cents) - less than the price of a single can.

Yao filed the lawsuit Friday against Coke's Chinese subsidiary over an image on commemorative bottles sold in his hometown of Shanghai, his agent, Erik Zhang said Monday. He said the court would decide this week whether to accept the case.

Yao, who has an endorsement deal with rival soft-drink maker Pepsi, said in a statement posted on his Web site that the case was about control of his image - not money.

"The only purpose of this lawsuit is to protect Yao Ming's legal rights, his rights of image and name in particular," the statement said. "The amount of compensation is not a focus."

The bottles show Yao, Menk Bateer of the San Antonio Spurs and Chinese player Guo Shiqiang in the uniform of China's national basketball team. Yao, the No. 1 NBA draft pick last year, and Bateer played for China last year in the Asian Games.

Coca-Cola China hasn't received court papers, but has asked to talk to Yao's representatives in hopes of settling the dispute "in an amicable way," said spokeswoman Brenda Lee.

Coke says it has the right to show groups of at least three members of the Chinese national team under a sponsorship agreement.

"When the members are wearing the national team jerseys, they are not representing themselves, they are representing the team," Lee said from Shanghai. "We just acted according to the legal right granted to us."

According to his Web site, Yao is demanding that Coke immediately stop using his photo and image.

He also wants an apology published in Chinese media and compensation of 1 yuan (US12 cents) for "spiritual and economic losses," said the statement.

Yao had complained two weeks ago about Coke using his image and had threatened possible legal action.

The commemorative Coke bottles are part of a marketing campaign that will feature other members of China's national team in later designs, Lee said.

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PostPosted: Mon May 26, 2003 9:13 am
User avatarPosts: 41Location: Houston, TXJoined: Sun Mar 09, 2003 11:34 am
pryuen wrote:
WOOOOOOW !!!! THE BATTLE OF THE COLA HAS STARTED !!!!

Yao Ming has filed a lawsuit in a Shanghai law court accusing the China subsidiary of Coca-Cola of using his image (as follows) without permission, but he's only asking for a compensation of 1 yuan (US12 cents) !!!



12 CENTS??? Wow... Yao isn't greedy :D In Shanghai all they offer you is Pepsi... coca cola does NOT exist -- so needless to say, there's not too much of a battle there. Pepsi is plastered on billboards, buildings, and buses. HOWEVER, only when you travel out of Shanghai, will you see Coca-cola around, but it's still uncommon.


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PostPosted: Mon May 26, 2003 7:00 pm
User avatarPosts: 59329Location: Hong Kong/ChinaJoined: Tue Feb 25, 2003 5:13 am
SHANGHAi made wrote:

12 CENTS??? Wow... Yao isn't greedy :D In Shanghai all they offer you is Pepsi... coca cola does NOT exist -- so needless to say, there's not too much of a battle there. Pepsi is plastered on billboards, buildings, and buses. HOWEVER, only when you travel out of Shanghai, will you see Coca-cola around, but it's still uncommon.


Shanghai Made, as your nick suggested, are you originated from Shanghai?? How many years you lived in Shanghai ??

I think you maybe a little bit mis-informed !!! There are more McDonalds outlets than Kentucky Fried Chicken outlets in Shanghai and rest of China, and therefore MORE COCA COLA THAN PEPSI COLA IN SHANGHAI AND REST OF CHINA !!!

AS A PROOF OF THAT, READ THE FOLLOWING:-


QUOTE

PepsiCo Plans More Plants in China to Catch Up With Coca-Cola

May 27 (Bloomberg) -- PepsiCo Inc. plans to raise its bottling capacity in China by a third, expanding production of its Pepsi, 7-Up and Mountain Dew drinks in a bid to close the gap with larger rival Coca-Cola Co.

The world's second-biggest soft-drinks maker will spend at least $150 million over 18 months to build six bottling plants, said Chu Wah, chairman of PepsiCo Investment China Ltd. That will increase its annual bottling capacity in China to about 400 million cases from 300 million and help sales there maintain ``strong double-digit growth,'' Chu said in an interview.

China, a market of 1.3 billion people in which Chu says soft- drinks sales grew ``nearly 10 percent'' annually in the last three years, is crucial to Pepsi's efforts to gain ground against its rival. Pepsi has 17 percent of China's soft-drinks market against 33 percent for Coca-Cola, according to Beverage Digest, an industry publication. That's partly because Purchase, New York- based Pepsi doesn't have as many bottling plants.

``Right now, Pepsi's 14 bottling plants aren't enough,'' said George Gu, a Beijing-based consultant at Canadean Ltd. who has studied the beverages market. ``They really need to add more plants in China. They don't have nearly as many as Coca-Cola.''

Pepsi started investing in China in 1981, two years after Atlanta-based Coca-Cola re-entered the market, having been forced out when the Communists took power in 1949. Coca-Cola now has 30 bottling plants in the country, making Coke, Sprite, Fanta and other soft drinks. Coca-Cola officials declined to specify the company's total bottling capacity in China.

`Too Late'

Chu said Pepsi will soon complete a new bottling plant in Tianjin and has begun constructing another in Jinan. Both cities are in the north of China. He declined to say where the other four plants will be located. Pepsi will also set up two more bottling plants for fruit juices in the next three years, he said.

Fruit juices and other beverages may be a bigger key to sales growth than carbonated drinks like Pepsi and Coke, said Canadean's Gu -- who also says Pepsi may have missed a beat in that area. Coca-Cola began selling Qoo fruit drinks in March last year, and also markets Tian Yu Di water and Nestea iced tea.

``Less-than-100-percent fruit juices last year, tea two years ago and water in the past two years have all grown far faster than carbonated beverages,'' said Gu. ``Pepsi entering these markets now is already too late.''

The only noncarbonated beverage Pepsi sold in China last year was its Gatorade sports drink, which it hired Houston Rockets basketball star Yao Ming to promote in February. The Shanghai-born center is suing Coca-Cola for one yuan (12 cents), alleging it illegally used his image. Coca-Cola says it has an agreement that allows it to use pictures of the Chinese men's basketball team.

Diluted Juices

This month, Pepsi began making Dole-branded 100 percent juice at a new $30 million plant in the southern city of Guangzhou. That business is a ``very small segment,'' said Chu.

``Traditionally, China's consumers are not used to drinking 100 percent juice,'' he said. ``Obviously, from an affordability standpoint, 100 percent juice is a little more expensive than the average Chinese would want to spend on juice-related beverages.''

Cheaper, watered-down fruit drinks, by contrast, proved popular with consumers last year. More than a third of Chinese consumers preferred to buy fruit drinks with less than 20 percent juice from Taiwan's Uni-President Enterprises Co. and Ting Hsin International Group, according to a survey by the Hong Kong Trade Development Council.

Pepsi plans to increase the Guangzhou plant's capacity, now 10 million cases a year, so it can also make watered-down juices, Chu said. The company will unveil its first such drink for the China market by year-end, he said.

``Everybody might try'' a new fruit drink, said 26-year-old Li Kun as she bought a can of Pepsi's Mirinda at a Beijing supermarket. ``But if they want sales to grow as fast as possible, they're going to need to do something to differentiate themselves.''

Last Updated: May 26, 2003 12:05 EDT

UNQUOTE


Well, I have worked in China for some 18 years; everywhere I go, there seemed to be Coca Cola rather than Pepsi Cola. So I think you maybe mis-informed and misleading on your statement !

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Last edited by pryuen on Mon May 26, 2003 7:02 pm, edited 2 times in total.

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PostPosted: Tue May 27, 2003 3:44 am
User avatarPosts: 59329Location: Hong Kong/ChinaJoined: Tue Feb 25, 2003 5:13 am
Read this article in Houston Chronicle commenting on the Cola Saga of Yao Ming, and thought it will be interesting stuff for you guys/gals.

http://www.chron.com/cs/CDA/ssistory.mp ... ss/1925737

QUOTE

May 26, 2003, 10:51PM

Yao Ming filing suit in pop war
Pepsi fan seeking to stop Coke ads

By DAVID KAPLAN
Copyright 2003 Houston Chronicle


Yao Ming would not like to buy the world a Coke or even sell it one, because he endorses Pepsi.

So, why is his image appearing on bottles of Coca-Cola in China?

Coke won the rights to Yao's face as well because it cut a deal with the Chinese men's basketball team to display Chinese team players, including Yao, on its products.

Now the 7-foot-5-inch center is caught between two cola makers that can be as in-your-face as the Utah Jazz's power forward Karl Malone when it comes to endorsement deals.

So now he's fighting back -- sort of.

"I am strongly against Coke's unauthorized use of my name and image to sell its products and for business promotions," Yao said in a written statement.

Yao has sued Coke, demanding an apology from the world's largest soft drink company and for 1 yuan, the equivalent of 12 cents.

The amount suggests that Yao isn't pushing the matter too hard.

The problem with his case is both sides have a contract here.

Coca-Cola spokeswoman Sonya Soutus said the sponsorship of the Chinese men's team is legal and perfectly reasonable.

But that's not the way Pepsi sees it.

"We support Yao in his efforts, realizing the Coca-Cola has a history of stepping over the line with promotional rights," said Charles Nicolas, a spokesman for Pepsico.

Past Pepsi complaints don't seem to have been much of a deterrent to the marketing campaign.

Coke will use images of Yao with his teammates in their uniforms, and the images will appear only in limited-edition commemorative Coca-Cola bottles in the Shanghai area, Soutus said.

Will Coke's marketing strategy in China be effective or counterproductive?

"It all depends on how much attention the controversy receives in China," said Robert Westbrook, the William Alexander Kirkland professor of management at the Jones Graduate School of Management at Rice University.

If the story of Yao's displeasure with Coca-Cola quickly fades, then it works to Coke's advantage, Westbrook said. But if it has legs, then it will backfire.

Westbrook speculated that the Chinese government would prefer to see the story go away soon.

There is potential risk in Coke drawing the ire of Chinese sports fans for acting against the wishes of their hero Yao Ming.

But then again, said Betsy Gelb, professor of marketing and entrepreneurship at the University of Houston's Bauer College of Business, Coke is honoring Yao and the Chinese National team with the commemorative containers.

The effectiveness of ambush marketing, a tactic that allows a company to promote itself in a realm where its rival is the official sponsor, depends a great deal on the industry, Gelb said.

If, for example, a credit card company were to engage in blatantly unfair ambush marketing, consumers might decide to pull a different credit card from their wallets on principle, she said.

With soft drinks, Gelb said, consumers make choices based on many factors, including perceptions of taste and what's on sale in the grocery store.

Ambush marketing is increasingly common in the sports world.

At last year's World Cup, Coca-Cola struck an endorsement deal with Team England and prominently featured British superstar David Beckham in its advertising, even though Beckham had been endorsing Pepsi for years.

"We sent some letters back and forth," Nicolas said, but the issue did not go to court.

At the 2002 Olympic Games in Salt Lake City, Nike engaged in a clever move, outfitting the U.S. hockey teams with its equipment, complete with Nike logos, without paying for an official Olympic sponsorship that can cost many millions of dollars.

Ambush marketing can be ethically questionable or perfectly legitimate. Westbrook said he doesn't know enough about the Coke-Pepsi case's specifics, such as what is in the respective sponsorship contracts and Coca-Cola's intent, to render a judgment.

"It's fascinating to watch these two," Westbrook said. Both companies are "exceptionally skillful at marketing, and have some of the best talent in the world. It's like watching a great boxing match in which each gains a tactical advantage."

Most marketing textbooks are rich in examples of Coke-Pepsi battles, Westbrook said.

In China, Coca-Cola has a 33 percent market share compared with Pepsi's 17 percent, according to Beverage Digest.

Pepsico recently announced that it will spend $150 million to build six bottling plants in China because the company has insufficient bottling capacity there, according to Bloomberg News. After the construction of the plants, Pepsi will have 20 plants. Coca-Cola has 30.

Coke re-entered the Chinese market in 1979 after the Communists kicked the company out in 1949. Pepsi came to China in 1981.

UNQUOTE


Well, looks like this battle of the colas in China may one day become a textbook case study in Harvard Business School about Ambush Marketing ???

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So, my question for you: Coca Cola obviously wants to take advantage of Yao Ming's fame and adopt ambush marketing to reap its own benefits off Yao Ming at relatively a much lower costs than Pepsi, who must have spent much more $$$$ to sign Yao Ming. Will Coke's marketing strategy in China be effective or counterproductive? Will it backfire ??? Is it ethnical ??


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