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<  Yao off the court; Yao's personality  ~  Yao Ming in United Nations' HIV/AIDS Campaign in China

PostPosted: Wed Apr 18, 2007 4:52 am
User avatarPosts: 59329Location: Hong Kong/ChinaJoined: Tue Feb 25, 2003 5:13 am

Following up on his previous work in actively promoting the importance of combating HIV/AIDS in China
(China AIDS Initiatives) , Yao Ming has agreed to join in this latest United Nation sponsored Combat HIV/AIDS campaign....


Quote:

http://www.iht.com/articles/ap/2007/04/ ... mpaign.php

Basketball star Yao Ming features in China AIDS awareness campaign

The Associated Press
Published: April 18, 2007


BEIJING: NBA star Yao Ming has joined a campaign to combat the stigma associated with HIV and AIDS in China by being featured in posters together with people from AIDS-affected communities, the United Nations said Wednesday.

In the posters, which carry the message: "HIV/AIDS will not affect our friendship," the 7-foot 6-inch China-born Houston Rockets player is seen standing with a group of children and signing autographs.

Also appearing in the "We Are Friends" campaign is Chinese film star and anti-AIDS spokesman Pu Cunxin, the United Nations Development Program said in a statement.

HIV gained a foothold in China largely due to tainted blood transfusions in hospitals and schemes to buy blood plasma, where it was collected using unsanitary means.

After years of denying that AIDS was a problem, Chinese leaders have shifted gears dramatically in recent years, confronting the disease more openly and promising anonymous testing, free treatment for the poor and a ban on discrimination against people with the virus.

"We trust this campaign will help disseminate our common stand for positive action, care and full integration of people living with HIV and AIDS in our global society," Alessandra Tisot, UNDP senior deputy resident representative in China, said in the statement.

The campaign involves the distribution of more than 200,000 of the posters throughout China, a mini-documentary, the development of a resource kit and other projects, the statement said.

The posters' messages will appear in Chinese as well as the ethnic minority languages of Tibetan, Uighur, and Jingbo, it said.


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PostPosted: Fri Nov 27, 2009 3:57 am
User avatarPosts: 59329Location: Hong Kong/ChinaJoined: Tue Feb 25, 2003 5:13 am
In conjunction with UNAIDS, the UN umbrella group for HIV/AIDS prevention, the China Health Ministry announced on Friday (November 27, 2009), a new video campaign will be launched. 2 new videos of Yao Ming that aim to reduce discrimination against the rising number of people living with HIV/AIDS in China will be shown on 22 giant outdoor screens in 12 major cities across China, with the main events timed to coincide with World AIDS Day on December 1.

Quote:

http://www.earthtimes.org/articles/show ... china.html

Yao Ming leads drive
against AIDS stigma in China


Fri, 27 Nov 2009 08:10:15 GMT

Beijing - NBA basketball star Yao Ming on Friday launched a United Nations-backed drive to reduce discrimination against the rising number of people living with HIV/AIDS in China. "Like all of us, my friends who are living with HIV should have the opportunity to live full and dignified lives," Yao said in one of two promotional videos produced by China's Health Ministry and UNAIDS, the UN umbrella group for HIV/AIDS prevention.

UNAIDS said the campaign "responds to findings from recent surveys showing that people who are HIV positive experience high levels of stigma and discrimination in China."

Even 25 per cent of medical staff and about 35 per cent of government officials and teachers in China had "negative and discriminatory attitudes" towards people living with HIV/AIDS, it quoted a recent survey as finding.

"These results really underscore the importance of ensuring health care professionals receive appropriate training to reduce stigma and discrimination and increase their ability to provide appropriate services to people living with HIV," UNAIDS Executive Director Michel Sidibe said at the launch of the campaign in Beijing.

"It's great to have such a famous celebrity like Yao Ming take a leadership role in addressing this issue," Sidibe said, urging other celebrities to follow Yao's "excellent example."

UNAIDS said fear of being stigmatized and discrimination prevented many Chinese people from receiving vital information about HIV prevention, and from accessing testing and treatment.

"Building understanding and care from society as a whole for people living with HIV, together with eliminating discrimination, are key elements of the AIDS response," said China's Vice Minister of Health, Dr Huang Jiefu.

A survey of more than 2,000 HIV-infected people formed the basis of the China Stigma Index, which UNAIDS said was the world's first such survey of HIV/AIDS discrimination.

More 40 per cent of survey respondents reported discrimination, while 12 per cent said they had been refused medical care at least once since they tested positive for HIV.

The Yao Ming-led video campaign will be shown on 22 giant outdoor screens in 12 major cities across China, with the main events timed to coincide with World AIDS Day on December 1, UNAIDS said.

The health ministry estimated that some 740,000 people were living with HIV in China at the end of last year, most of them undiagnosed because of the fear, ignorance and stigma attached to the virus.


More than 70 per cent of new infections were through sexual transmission, the ministry said.


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PostPosted: Fri Nov 27, 2009 4:21 am
User avatarPosts: 59329Location: Hong Kong/ChinaJoined: Tue Feb 25, 2003 5:13 am
The 2 new videos !!! :shock:

Just don't understand WHY China Ministry of Health decide to use voice-over instead of spending the time and money for Yao Ming to do the real talking. Personally think, that would add MORE impact to the videos.


http://s.sohu.com/20091127/n268523622.shtml

http://s.sohu.com/20091127/n268523474.shtml


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PostPosted: Sat Nov 28, 2009 6:24 pm
User avatarPosts: 59329Location: Hong Kong/ChinaJoined: Tue Feb 25, 2003 5:13 am
I originally thought the videos was done in house in China by editing/photoshopping Yao Ming's image into the video, and that's why they chose to use someone to voice over Yao Ming.

But photos from Sohu.com shows that the videos were done in Houston. :shock: So
WHY have the producers not thought of using Big Yao to do the real talking of the script??? The videos would have been MORE IMPACTFUL. :twisted:


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