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<  Yao's impact on the Asian community  ~  YAO MING NEW COMMERCIAL ENDORSEMENT WITH GARMIN

PostPosted: Tue Apr 12, 2005 6:38 pm
User avatarPosts: 59329Location: Hong Kong/ChinaJoined: Tue Feb 25, 2003 5:13 am
Anyone knew this ??? Another endorsement of Yao Ming !!!

[quote=" http://www.garmin.com/yao/ "]

[i]NBA superstar Yao Ming is the newest member of the Garmin team! The seven-foot-six All-Star center for the Houston Rockets is partnering with the leader in GPS satellite navigation for a comprehensive branding, marketing, and advertising campaign.

The agreement marks one of the most high-profile marketing campaigns ever from any company that specializes in integrating consumer electronics with GPS satellite navigation


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PostPosted: Tue Apr 12, 2005 6:42 pm
User avatarPosts: 59329Location: Hong Kong/ChinaJoined: Tue Feb 25, 2003 5:13 am
The official press release

[quote=" http://www.garmin.com/yao/content/release.html "]

[color=red][i][b]Yao Ming Partnership
Press Release
Garmin


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PostPosted: Tue Apr 12, 2005 6:50 pm
User avatarPosts: 59329Location: Hong Kong/ChinaJoined: Tue Feb 25, 2003 5:13 am

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PostPosted: Tue Apr 12, 2005 8:18 pm
User avatarPosts: 1050Location: New YorkJoined: Sat Aug 21, 2004 2:09 pm
The contract goes up until 2007 right? How big is the contract?


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PostPosted: Tue Apr 12, 2005 10:20 pm
Posts: 796Location: NOLAJoined: Thu Feb 06, 2003 8:24 pm
pryuen wrote:


Havn't seen em on TV. Hopefully soon.

Haha love the "Yao 11" vanity plate.


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PostPosted: Wed Apr 13, 2005 2:48 am
User avatarPosts: 59329Location: Hong Kong/ChinaJoined: Tue Feb 25, 2003 5:13 am
Nice and cool still photos of Yao Ming in that Garmin commercial !!! :P :oops: :wink:

Image

Image


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PostPosted: Wed Apr 20, 2005 11:05 am
User avatarPosts: 169Joined: Fri Nov 28, 2003 6:12 pm
The Rockets should put GPS navigation in their shoes so they can find each other on the court without looking.


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PostPosted: Fri Apr 22, 2005 4:29 am
Posts: 445Joined: Mon Jul 26, 2004 4:46 pm
thanks for the clips. i like'em. he's becoming a good actor too. just the right balance of humour n intrigue. its very efficacious. infact, i might go n get it right now.


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PostPosted: Wed Jun 15, 2005 7:29 pm
User avatarPosts: 59329Location: Hong Kong/ChinaJoined: Tue Feb 25, 2003 5:13 am
Very clever move from Garmin , signing up Beijing Unistrong as its exclusive distributor for China for its various GPS products, and riding on the tail-coat of Yao Ming to crack into the vast China market.

http://info.auto-a.hc360.com/Html/001/001/006/49252.htm

Image

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Image


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PostPosted: Thu Jun 16, 2005 6:18 am
User avatarPosts: 10633Location: PhillyJoined: Sat Apr 02, 2005 8:03 am
They are targeting Asians like cigarette companys target blacks. SMART!!


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