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<  Yao's impact on the Asian community  ~  Yao Ming becomes Official Spokesperson for ACAP WildAid

PostPosted: Sun Jun 04, 2006 11:30 pm
User avatarPosts: 59329Location: Hong Kong/ChinaJoined: Tue Feb 25, 2003 5:13 am

Man this froum should change its title to Yao Ming's Impact to the Wolrd instead of just to the Asian Community.......... :P

Could not wait to see this COOL ad for ACAP WildAid !!!


Quote:

http://www.brandweek.com/bw/magazine/co ... 1002612933

The Game: Ming Is More Than Just 'Stuff'

June 05, 2006


YAO MING is 7-foot-6, which makes the star of the NBA's Houston Rockets a BMOC: Big man on court and in commercials in this country and in his native China. But Ming is not just about selling "stuff."

Ming has parlayed his athletic skills, amiable personality and good timing into about $15 million in yearly endorsements. He is the highest-profile athlete from China to become a pro star in the U.S., and his impact in the NBA has been a catalyst in helping U.S.-based marketers either gain entry or expand their presence in China in anticipation of the 2008 Summer Olympics in Beijing. Among his portfolio, Ming reps such companies as Reebok, McDonald's, Visa and Garmin International.

Now, Ming will be the face of international wildlife conservation organization Active Conservation Awareness Program WildAid, beginning with a 30-second TV spot, its first work from new lead agency ML Rogers, New York. The spot breaks this week on Fox and CBS and also on CCTV-1 in China. ACAP WildAid, which has its U.S. headquarters in San Francisco, will follow with other TV spots, print and outdoor, in which Ming will play an ongoing role; and is "developing content" with National Geographic Channel and other networks. Terms of the deal with Ming were not disclosed. His agent is Bill Duffy, president at BDA Sports Management, Walnut Creek, Calif.

In the spot, Ming literally uses his shot-blocking ability to save an elephant. We first see the elephant, then a gun being locked and loaded. Ming is shooting hoops, but turns into a superhero when he races off the court, flies through the air and knocks down the bullet before it reaches its intended target. Voiceover: "You don't have to play ball to be a great shotblocker." Ming adds, "When the buying stops, the killing can, too." The spot was filmed in both English and Chinese.

The effort ties in with ACAP WildAid opening an office last month in Beijing. WildAid said that previous campaigns have received up to $10 million in donated airtime. Regarding Ming as a spokesperson, NBA commissioner David Stern has said on numerous occasions, "Nobody was more of a global icon than Michael Jordan. But Yao . . . is a symbol of [China's] renaissance and their determination to compete on a world stage."


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PostPosted: Mon Jun 05, 2006 5:01 am
Posts: 4114Joined: Wed Aug 11, 2004 11:57 am
yeah, should change it to "world", but pretty much there is an asian community in every part of the world, so...


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PostPosted: Thu Jun 15, 2006 10:25 am
Posts: 796Location: NOLAJoined: Thu Feb 06, 2003 8:24 pm
Yao is gonna win a Nobel Peace Prize if he keeps his charity efforts up.


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PostPosted: Thu Jun 15, 2006 10:59 am
User avatarPosts: 10633Location: PhillyJoined: Sat Apr 02, 2005 8:03 am
This is like Yao's extracurricular activity. :lol:


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PostPosted: Thu Jun 15, 2006 11:03 am
Posts: 4472Location: LAJoined: Tue Mar 04, 2003 10:40 pm
That's great Yao is doing this, he needs to use his status to provide some positive influence to the world.

I wanna see the commercial - but I'll bet it'd be cheesy :wink:


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PostPosted: Fri Jun 16, 2006 12:48 am
Posts: 221Location: San FranciscoJoined: Thu Aug 12, 2004 12:30 am
Quote:
In the spot, Ming literally uses his shot-blocking ability to save an elephant. We first see the elephant, then a gun being locked and loaded. Ming is shooting hoops, but turns into a superhero when he races off the court, flies through the air and knocks down the bullet before it reaches its intended target. Voiceover: "You don't have to play ball to be a great shotblocker." Ming adds, "When the buying stops, the killing can, too." The spot was filmed in both English and Chinese.


ok... is it just me or does that sound like a really cheesy commmercial?!? hahaha.


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PostPosted: Fri Jun 16, 2006 3:42 am
User avatarPosts: 2491Location: "Nothing is good nor bad; The thought is what makes it so."Joined: Sat Mar 26, 2005 5:17 pm
blahblahblah wrote:
Quote:
In the spot, Ming literally uses his shot-blocking ability to save an elephant. We first see the elephant, then a gun being locked and loaded. Ming is shooting hoops, but turns into a superhero when he races off the court, flies through the air and knocks down the bullet before it reaches its intended target. Voiceover: "You don't have to play ball to be a great shotblocker." Ming adds, "When the buying stops, the killing can, too." The spot was filmed in both English and Chinese.


ok... is it just me or does that sound like a really cheesy commmercial?!? hahaha.


Hey if Yao is in it, aint nothing cheesy about it. Yao is the man and
we respect his authority at all needs necessary~ :idea:


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