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<  Jeremy Lin  ~  ZTE Becomes Houston Rockets' Official Smartphone !!!

PostPosted: Mon Oct 07, 2013 3:34 am
User avatarPosts: 56276Location: Hong Kong/ChinaJoined: Tue Feb 25, 2003 5:13 am

Over 2 years gone after Yao Ming retired from professional basketball.

But Houston Rockets is still viewed in the eyes and hearts of many Chinese basketball fans as China's home team, still with huge fan base in China loyally following Jeremy Lin and the Houston Rockets.

So FITTINGLY ZTE chose Houston Rockets as its MAJOR BREAKTHROUGH for the US market.

ZTE USA announced signing its first corporate partnership with Houston Rockets on the night of its 2013 ~ 14 NBA pre-season game with New Orleans Pelicans (Saturday, October 5).

SO THE CHINA CONNECTION CONTINUES !!!


Quote:

http://online.wsj.com/article/PR-CO-201 ... 01473.html

ZTE USA Announces Its First Corporate Partnership
and Consumer Marketing Push in Conjunction
With the Houston Rockets


HOUSTON--(BUSINESS WIRE)--October 05, 2013--

The Houston Rockets and ZTE USA, the fastest-growing smartphone provider in the United States, jointly announced their first partnership, making ZTE the official smartphone of the Houston Rockets for the 2013-14 NBA season. The partnership is the first of its kind for ZTE globally and the first big consumer marketing push in the U.S. since the company entered the States 15 years ago.

As part of the partnership, ZTE will have an opportunity to engage directly with the fans of the Rockets around the world through a variety of avenues, including key Rockets events, television and digital exposure, and customized in-game activation

Both the Rockets and ZTE brands are debuting new, more powerful lineups this year. ZTE is launching two new smartphones -- the ZTE Grand S and the ZTE nubia 5 -- while the Rockets have a highly anticipated new roster featuring James Harden, Dwight Howard, Jeremy Lin and Chandler Parsons. Moreover, both brands are expanding globally, with ZTE providing its technology to more than 500 carriers and operators in more than 160 countries, and the Rockets reaching more than 325 million people worldwide, through more than 30 different networks throughout the world.

"The Houston Rockets are a perfect match for ZTE's first corporate sponsorship in the U.S. ZTE and the Rockets are both global brands bringing powerful lineups to excite both sports and tech enthusiasts across the country," said Lixin Cheng, Chairman and CEO, ZTE USA. "Houston, and the U.S. at large, is a key market for ZTE going forward, building on our already 15-year track record of bringing robust yet affordable technology to U.S. carriers and consumers alike."

ZTE and the Rockets announced this partnership in a special press event just before the first preseason game on Saturday, October 5. Houston is an important market for the Richardson, Texas-based ZTE USA. It is one of the top wireless markets in the country and many of ZTE's carrier partners, including AT&T, Aio Wireless, T-Mobile, MetroPCS, Boost Mobile, Virgin Mobile, US Cellular, Cricket Wireless and Tracfone have large presences there.

"We welcome ZTE to the Houston Rockets family," said Rockets CEO Tad Brown. "Together we aspire to create a partnership that will go above and beyond a simple sponsorship, into a joint effort that will attract fans locally and globally."

Under the terms of the agreement, ZTE will receive corporate sponsor status, including use of Rockets marketing rights, TV-visible branded signage, hospitality and presenting sponsorship of tonight's preseason opener, where the partnership and ZTE's new devices were revealed. Looking forward, ZTE will treat fans to giveaways and promotions throughout branded kiosks at Toyota Center home games and through in-game activations. ZTE will also be the presenting sponsor of the Rockets upcoming Blacktop Battle and will participate in the Season of Giving community program.


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PostPosted: Mon Oct 07, 2013 3:52 am
User avatarPosts: 56276Location: Hong Kong/ChinaJoined: Tue Feb 25, 2003 5:13 am


Looks like ZTE is EVERYWHERE in Houston ALREADY..... :shock: :shock: :shock:

In Toyota Centre and the George Bush Intercontinental Airport....

And Lixin Cheng, Chairman and CEO, ZTE USA also travelled with the team to Manila and probably Taipei too for Houston Rockets' pre-season series with Indiana Pacers !!!


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PostPosted: Mon Oct 07, 2013 5:25 pm
User avatarPosts: 11688Joined: Fri Jul 22, 2005 4:27 pm
pryuen wrote:
But Houston Rockets is still viewed in the eyes and hearts of many Chinese basketball fans as China's home team,....
in china,
    the best selling nba jersey is kobe's and
      the most popular nba team is kobe's team, the Lakers,

      followed by JLin's first NBA team, the GS Warriors, no ?


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PostPosted: Mon Oct 07, 2013 5:56 pm
User avatarPosts: 2283Location: Brooklyn, NYJoined: Thu Feb 12, 2004 5:17 pm
Lol. How come the unlock button is on parson's crotch?
Marketing for the ladies? Or the sword crossers?


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PostPosted: Tue Oct 08, 2013 1:26 am
Posts: 15464Joined: Thu Jul 03, 2003 1:31 pm
They should hire Yao Ming to endorse those smartphones. We haven't seen Yao Ming signing any new endorsement contracts, so we wish to see Yao Ming keep promoting his brand name instead of letting his fame disappear without even trying.


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PostPosted: Tue Oct 08, 2013 3:31 am
User avatarPosts: 56276Location: Hong Kong/ChinaJoined: Tue Feb 25, 2003 5:13 am
superjohn wrote:
They should hire Yao Ming to endorse those smartphones. We haven't seen Yao Ming signing any new endorsement contracts, so we wish to see Yao Ming keep promoting his brand name instead of letting his fame disappear without even trying.


ROFLMAO !!! :P :D :lol:

WHICH OF YOUR C EYES 屎眼 TOLD YOU
that Yao Ming had not signed new endorsement contracts??? :roll: :roll: :roll:

He had signed or renewed SOOOOOOOOOOOO MANY endorsement contracts either for himself or Shanghai Sharks or Yao Ming Foundation AFTER his retirement that he needed not worry too much about his philanthropic annual Yao Ming Foundation Project Hope Primary School Basketball Season:
  • Li Ning
  • MAXXIS Tires
  • Gamma Bicycle
  • BMW
  • OREO of Kraft Foods
  • China Life
  • By-Health
  • OMO of Unilever
  • Marriott International
  • AB InBev


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PostPosted: Tue Oct 08, 2013 3:53 am
Posts: 15464Joined: Thu Jul 03, 2003 1:31 pm
pryuen wrote:
superjohn wrote:
They should hire Yao Ming to endorse those smartphones. We haven't seen Yao Ming signing any new endorsement contracts, so we wish to see Yao Ming keep promoting his brand name instead of letting his fame disappear without even trying.


ROFLMAO !!! :P :D :lol:

WHICH OF YOUR C EYES 屎眼 TOLD YOU
that Yao Ming had not signed new endorsement contracts??? :roll: :roll: :roll:

He had signed or renewed SOOOOOOOOOOOO MANY endorsement contracts either for himself or Shanghai Sharks or Yao Ming Foundation AFTER his retirement that he needed not worry too much about his philanthropic annual Yao Ming Foundation Project Hope Primary School Basketball Season:
  • Li Ning
  • MAXXIS Tires
  • Gamma Bicycle
  • BMW
  • OREO of Kraft Foods
  • China Life
  • By-Health
  • OMO of Unilever
  • Marriott International
  • AB InBev


How much money does he make from each of those endorsement contracts? There is no way can endorse for both Reebok and Li Ning at the same time. We have yet to see Yao Ming wearing Li Ning sports apparel.


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PostPosted: Tue Oct 08, 2013 4:27 am
User avatarPosts: 56276Location: Hong Kong/ChinaJoined: Tue Feb 25, 2003 5:13 am
superjohn wrote:

There is no way can endorse for both Reebok and Li Ning at the same time. We have yet to see Yao Ming wearing Li Ning sports apparel.



APPARENTLY YOU CAN'T READ SIMPLE ENGLISH !!! :roll: :roll: :roll:

It is a strategic marketing co-operative partnership
for multiple years between Li Ning and Yao Ming's Shanghai MAXXIS Sharks that they signed in November 2011.

http://www.yaomingmania.com/forum/viewt ... 886#404886


pryuen wrote:
He had signed or renewed SOOOOOOOOOOOO MANY endorsement contracts either for himself or Shanghai Sharks or Yao Ming Foundation AFTER his retirement that he needed not worry too much about his philanthropic annual Yao Ming Foundation Project Hope Primary School Basketball Season:


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PostPosted: Tue Oct 08, 2013 9:49 pm
User avatarPosts: 7207Location: Austin, TX Home of the RoseBowl Champions and NCAA basketball champions.Joined: Mon Jan 12, 2004 5:24 am
Is this phone going to be available on any US carriers, or is an NBA license just being handed out to make money from the Chinese company???


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PostPosted: Tue Oct 08, 2013 10:06 pm
User avatarPosts: 56276Location: Hong Kong/ChinaJoined: Tue Feb 25, 2003 5:13 am
tharock220 wrote:
Is this phone going to be available on any US carriers, or is an NBA license just being handed out to make money from the Chinese company???


Another one either TOO LAZY to read or like SuperMoronicJean that CAN'T read SIMPLE ENGLISH ??? :roll: :roll: :roll:

Quote:

Houston is an important market for the Richardson, Texas-based ZTE USA. It is one of the top wireless markets in the country and many of ZTE's carrier partners, including AT&T, Aio Wireless, T-Mobile, MetroPCS, Boost Mobile, Virgin Mobile, US Cellular, Cricket Wireless and Tracfone have large presences there.


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