Yao Ming has been one busy fella the past few days. Not only has he been doing his training for the Chinese team, participating in the festivities and auction for the charity gala — and play in that game — he quickly moved from those activities into some commercial ones.
Below is a photo of Yao opening up his California Fitness concept in Beijing (click here for the article when it was announced in May), with participation in the launch of the fitness center by Jackie Chan and many of the players who came over from the U.S. for the charity game.
Before this event, Yao attended a ceremony held by Visa International and China Construction Bank to launch the CBC Visa Ming card, with Yao Ming also being named Visa’s global image spokesperson.
He also attended the press conference held between the NBA and KongZhong Corporation to announce a new mobile WAP-based service that will provide NBA fans in China with a broad range of content options including news, scores, editorial content, player interviews, TV schedules, wallpapers, ring tones, video clips and live NBA games.
It has been awhile since he has done anything commercial, but then all of a sudden ‘bada bing, bada boom’: 3 events in two days. Looks like he is trying squeeze them all in before he comes back to Texas for the start of the Rockets’ training camp in a couple of weeks.
I think it’s cool that all, or most, of the NBA players who came over for the charity gala game are also accompanying Yao to some of these events. Do you think this is a coincidence, or was part of the plan when they decided to commit to the game?
Back to the California Fitness thing…do you think Yao can make an impact in China to have fitness become more of a priority?
Feel free to post your comments at the bottom of this post. I will review your comments as quickly as possible to keep the conversation going.